We have always operated on the principle of “doing the right thing”. In the past, there were times when we had to make tough decisions that weren’t necessarily aligned with our short term business objectives. But we have always held tight to the belief that the best interests of our elderly residents should always be the center of every decision we make. In the long run, what is best for the elderly has always turned out to be the best for business as well. It is this principle that has guided us up to this point in our story. Going forward, we are more certain than ever that “doing the right thing” is always the right thing to do.